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Jason Etter helps companies grow by turning smart storytelling into serious business…

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Publications

  • Storage and Analysis of Big Data Tools for Sessionized Data

    La Salle University

    Legacy on-premise data warehouse solutions are becoming more expensive, less efficient, less dynamic, and unscalable when compared to current Cloud Infrastructure as a Service (IaaS) that offer real time, on-demand, pay-as-you-go solutions . Therefore, this study will examine the total cost of ownership (TCO) by considering, researching, and analyzing the following factors against a system wide upgrade of the current on-premise Oracle Real Application Cluster (RAC) System:

    - High…

    Legacy on-premise data warehouse solutions are becoming more expensive, less efficient, less dynamic, and unscalable when compared to current Cloud Infrastructure as a Service (IaaS) that offer real time, on-demand, pay-as-you-go solutions . Therefore, this study will examine the total cost of ownership (TCO) by considering, researching, and analyzing the following factors against a system wide upgrade of the current on-premise Oracle Real Application Cluster (RAC) System:

    - High performance: real-time (or as close to as possible) query speed against sessionized data
    - SQL compliance
    - Cloud based or, at least a hybrid (read: on-premise paired with cloud)
    - Security: encryption preferred
    - Cost structure: cost-effective pay-as-you-go pricing model and resources required for the migration and operations.

    These technologies analyzed against the current Oracle database are:
    -Amazon Redshift
    -Google Bigquery
    -Hadoop
    -Hadoop + Hive

    Other authors
    • Robert McGinley
    See publication
  • What is Google Apps Unlimited?

    Profound Cloud

    Today, current technology leaders who have implemented Google Apps for Work across their organization have been asking a common question, “Is this upgrade to Google Apps Unlimited just about storage?” Sure, storage certainly plays into the equation from a cost perspective, but there are several additional features and implications of upgrading to Google Apps Unlimited.
    The organizations that stand the most to gain from Google Apps Unlimited are those with particular concern in the areas of…

    Today, current technology leaders who have implemented Google Apps for Work across their organization have been asking a common question, “Is this upgrade to Google Apps Unlimited just about storage?” Sure, storage certainly plays into the equation from a cost perspective, but there are several additional features and implications of upgrading to Google Apps Unlimited.
    The organizations that stand the most to gain from Google Apps Unlimited are those with particular concern in the areas of expanding cloud storage, tightening security, and maintaining regulatory compliance.
    We’ve published a free report to assist executives and IT leaders in evaluating Google Apps Unlimited vs the original Google Apps for Work.

    See publication
  • Google Apps vs Microsoft Office 365

    Profound Cloud

    The shift away from on-premise IT infrastructure in favor of shared “public” cloud environments for email and collaboration is undeniable. Cloud solutions offer superior mobility and collaboration features, lower IT capital expenditures, and a reduced burden on IT departments. It’s no wonder that 55% of enterprises are expected to transition email to the cloud by 2020, with adoption rates among small and mid-sized companies rising even more rapidly.
    Microsoft represents the stalwart…

    The shift away from on-premise IT infrastructure in favor of shared “public” cloud environments for email and collaboration is undeniable. Cloud solutions offer superior mobility and collaboration features, lower IT capital expenditures, and a reduced burden on IT departments. It’s no wonder that 55% of enterprises are expected to transition email to the cloud by 2020, with adoption rates among small and mid-sized companies rising even more rapidly.
    Microsoft represents the stalwart incumbent in the email and collaboration space, having evolved their widely adopted software suite to a cloud-ready solution in Microsoft Office 365. Google, on the other hand, is largely seen as the new kid on the block, despite having released their Google Apps for Business platform several years prior to Office 365. When choosing a platform, organizations will be faced with a decision between two distinctly different visions for the future of IT.
    Our Google Apps vs. Microsoft Office 365 Comparison Guide is designed to assist organizations as they architect a cloud strategy.

    Other authors
    See publication

Honors & Awards

  • RBS MS Digital Marketing Program Advisory Committee Member

    Rutgers Business School

  • Golden Key International Honour Society

    Chapter at La Salle University

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