About
Activity
4K followers
Experience & Education
Publications
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The Communications Science of Promoting Product Research
Natural Products INSIDER: Supplement Perspectives
See publicationIndependent scientific research–particularly peer-reviewed and published–can help bridge the education gap with consumers and the range of health influencers who offer product recommendations and opinions every day -- if it's communicated properly. So how can you amplify your research investment and ensure findings are communicated to those who are making purchase decisions? Here are key insights into MWW's ScienceDialogue IP, a strategic process to promote research through marketing and PR…
Independent scientific research–particularly peer-reviewed and published–can help bridge the education gap with consumers and the range of health influencers who offer product recommendations and opinions every day -- if it's communicated properly. So how can you amplify your research investment and ensure findings are communicated to those who are making purchase decisions? Here are key insights into MWW's ScienceDialogue IP, a strategic process to promote research through marketing and PR. Over a decade of refinement, this process has been utilized to announce and promote more than 100 published studies and clinical trials.
Projects
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First-ever jersey-front brand sponsorship in North American professional sports
See projectNegotiated jersey-front sponsorship of Major League Soccer franchise Real Salt Lake. This jersey-front deal became the first of its kind in MLS and in professional sports in North America. Sponsorship and activation program became a centerpiece of the global marketing campaign for XANGO and was a key factor in several business growth thresholds for the company.
Honors & Awards
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Innovator 25
PRovoke Media
PRovoke Media today launched the 2026 Innovator 25 and named Ascent Strategy Group Founder & CEO John Digles to its prestigious list of those shaping the future of communications.
Mr. Digles is recognized for reinventing the agency model for a new era in healthcare, building communications models tailored to digital health technologies, and guiding companies through complex regulatory and stakeholder environments with an advanced reputation management methodology. -
SABRE Award - Excellence in Medical Technology Finalist
PRovoke Media
Judges named Ascent Strategy Group and OMRON Healthcare finalists for the SABRE Award in Medical Technology for their campaign to launch the first blood pressure monitor with AI-powered AFib detection. The campaign achieved excellence across media relations, digital, medical marketing and influencer marketing.
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The SABRE Award for Superior Achievement In Reputation Management
PRovoke Media
Industry leaders recognized the trailblazing agency with unprecedented back-to-back nominations for The Diamond SABRE Award for Superior Achievement in Reputation Management. This year, judges scored the agency's campaign with client OMRON Healthcare, Inc. to lead the blood pressure monitor category into its digital health future as one of the industry's top reputation management programs.
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PR Week Healthcare Awards: Best in Health Tech
PR Week
Judges nominated the pioneering agency, with client OMRON Healthcare, for Best Health Tech for the launch of the first blood pressure monitor with AI-powered AFib detection. The campaign reached influential cardiology conferences, embedded AFib education in cultural moments, earned national news coverage, and toured U.S. heart health deserts.
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PR Week Healthcare Awards: Outstanding Agency Professional
PR Week
Ascent Strategy Group Founder and CEO John Digles earned back-to-back finalist nods for the Outstanding Agency Professional Award in The PRWeek Healthcare Awards as judges lauded the pioneering healthcare communicator for another year of innovation and achievements that set a standard of excellence in the field.
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In2 SABRE Awards Certificate of Excellence
Provoke Media
Judges in the In2 SABRE Awards recognized Ascent Strategy Group for Excellence in Innovation for the agency's advanced reputation management methodology, The Equipoise Method. The In2 SABRE peer review process commended the methodology as a stride forward for public relations in behavioral science.
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Golden Trumpet Award - Corporate Social Responsibility
Publicity Club of Chicago
Industry judges awarded Ascent Strategy Group with the Golden Trumpet in Corporate Social Responsibility for making measurable strides to advance its health equity mission. The Golden Trumpets honor the very best in public relations, marketing and communications across the Midwest.
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Golden Trumpet Award - Healthcare & Medical Marketing
Publicity Club of Chicago
Judges awarded Ascent Strategy Group and OMRON Healthcare, Inc. the Golden Trumpet in Healthcare & Medical Marketing for their campaign to address the AFib epidemic. The Golden Trumpets honor the very best in public relations, marketing, and communications across the Midwest.
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The Best New Agencies in North America
Provoke Media
Provoke Media recognized Ascent Strategy Group as one of The 6 Best New Agencies in North America as part of its Agencies of the Year awards. "Ascent has quickly established itself as a leader in the industry. The agency's commitment to delivering measurable results is evident, achieving an average 4:1 return on investment across its client programs. This focus on optimal performance has contributed to a rapidly growing client base and solidified its reputation in the market."
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The SABRE Award for Superior Achievement in Reputation Management - Finalist
Provoke Media
Judges nominated Ascent Strategy Group and OMRON Healthcare for The Diamond SABRE Award for Superior Achievement in Reputation Management. Industry leaders heralded the agency’s work with OMRON as "a prime example of company reinvention” and an exemplary path to fostering trust in a healthcare system leveled by public perception hurdles and misinformation risks.
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In2 SABRE Innovator of the Year Award Finalist
Provoke Media
Industry leaders serving as judges for the In2 SABRE Awards nominated John Digles, Ascent Strategy Group Founder & Chief Executive Officer as the Public Relations industry's Innovator of the Year. Mr. Digles founded the first public relations agency dedicated to healthcare's digital transformation. He reinvented the agency model for a new era in healthcare, developed program models to address health disparities, and introduced the public relations industry's first marketing and communications…
Industry leaders serving as judges for the In2 SABRE Awards nominated John Digles, Ascent Strategy Group Founder & Chief Executive Officer as the Public Relations industry's Innovator of the Year. Mr. Digles founded the first public relations agency dedicated to healthcare's digital transformation. He reinvented the agency model for a new era in healthcare, developed program models to address health disparities, and introduced the public relations industry's first marketing and communications tools for healthcare transformation.
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In2 SABRE Storytelling Award Finalist
Provoke Media
Judges for the 2025 In2 SABRE Awards nominated OMRON Healthcare and Ascent Strategy Group as a Best in Storytelling Finalist for their "Setting Our Sights on AFib" campaign to address a growing health epidemic. The storytelling campaign featured film shorts produced in collaboration with physician creators to raise AFib awareness and address the heart health epidemic. Judges said the campaign represents "a modern human-touch evolution of healthcare storytelling".
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Modern Healthcare's Best in Business Award
Modern Healthcare
Ascent Strategy Group, the first public relations agency dedicated to powering healthcare's digital transformation, is recognized by Modern Healthcare's Best in Business for setting a standard of excellence in healthcare marketing and public relations. Modern Healthcare cited the agency's return-on-investment approach and focus on addressing health disparities as a core differentiator. "Ascent Strategy Group's commitment to measurable success and meaningful impact sets it apart."
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PRWeek Healthcare Award - Outstanding Agency Professional Finalist
PRWeek
PRWeek’s Healthcare Awards honor the best agencies and professionals who are spearheading one of the biggest, most dynamic, innovative and important areas of the PR industry so other professionals can learn from them and aspire to emulate.
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PRWeek Award - Best in Data Insight Finalist
PRWeek
Finalist for Best in Data Insight. Identified the disparity of fitness deserts. Created and mobilized the Building Better Lives campaign for client Glanbia Performance Nutrition / Optimum Nutrition to help bridge the gap of fitness resources in underserved communities.
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Golden Trumpet Award - COVID-19 External Response
Publicity Club of Chicago
Golden Trumpet recognizing outstanding achievement in a COVID-19 Response program, reaching physicians, patients, and health systems for OMRON Healthcare and the launch of VitalSight, a revolutionary remote patient monitoring (RPM) service.
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Golden Trumpet Award - Consumer/Lifestyle Marketing
Publicity Club of Chicago
Golden Trumpet recognizing outstanding achievement in a Consumer/Lifestyle Marketing campaign for think! products and the Smarter Snacking Switch Challenge.
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Golden Trumpet Award - Integrated Marketing Communications
Publicity Club of Chicago
Golden Trumpet recognizing outstanding achievement in an Integrated Marketing Communications campaign for think! products and the Smarter Snacking Challenge through earned, influencer, social, and paid.
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Golden Trumpet Award - Platinum Finalist
Publicity Club of Chicago
Scored as a Top Ten campaign among all Golden Trumpet entries by the judges, recognizing campaign to recast think! products as a lifestyle brand with the Smarter Snacking Switch Challenge as a Platinum Campaign Nominee.
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Silver Trumpet - Corporate Social Responsibility (CSR)
Publicity Club of Chicago
Silver Trumpet recognizing achievement in a CSR program for Optimum Nutrition (a Glanbia Performance Nutrition Inc. brand), identifying, defining and raising awareness of "fitness deserts" and advancing solutions to address fitness disparities in communities across the U.S.
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Silver Trumpet - Healthcare/Medical Marketing
Publicity Club of Chicago
Silver Trumpet recognizing achievement in a Healthcare/Medical Marketing campaign, reaching physicians, patients, and health systems for OMRON Healthcare and the launch of VitalSight, a revolutionary remote patient monitoring (RPM) service.
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Elynore D. Meserow Creativity Award
Publicity Club of Chicago
The PCC Elynore D. Meserow Creativity Award recognizes exceptional creativity in public relations. Awarded for the campaign for hoopla digital to bridge the remote learning divide during the COVID-19 pandemic.
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Golden Trumpet - COVID-19 Response (Hypertension Awareness)
Publicity Club of Chicago
Golden Trumpet recognizing outstanding achievement in a COVID-19 Response program for OMRON Healthcare in raising awareness of hypertension during the pandemic.
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Golden Trumpet - COVID-19 Response (Remote Learning)
Publicity Club of Chicago
Golden Trumpet for outstanding achievement in a COVID-19 response program for hoopla digital in bridging the remote learning divide during the pandemic.
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Golden Trumpet - Content Marketing
Publicity Club of Chicago
Golden Trumpet honoring achievements in Content Marketing in program for hoopla digital to bridge the remote learning divide during the COVID-19 pandemic.
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Platinum Award Nominee
Publicity Club of Chicago
The PCC Platinum Award recognizes the top scoring public relations program each year as ranked by the Golden Trumpets judges. The judges recognized MWW and hoopla digital for the program to bridge the remote learning divide during the COVID-19 pandemic.
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Grand Prize - Healthcare PR and Marketing Campaign of the Year
Ragan's PR Daily Awards
Grand Prize for the launch of HeartGuide by OMRON. Ragan's PR Daily Awards celebrate the organizations and teams behind the best communications campaigns, projects, initiatives and content from the past year.
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Innovation SABRE Award Finalist - Digital Brand Platforms
PRovoke Media
Finalist for campaign for client hoopla digital to bridge the remote learning divide during the COVID-19 pandemic. PRovoke’s Innovation SABRE Awards recognize industry leaders that demonstrate groundbreaking creativity in digital communications, marketing, and PR. The campaign, evaluated by a jury of nearly 60 leaders from across the PR industry, was selected from more than 700 entries submitted across 60 categories.
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Innovation SABRE Awards Finalist - SEO/Content Distribution
PRovoke Media
Finalist for campaign for client hoopla digital to bridge the remote learning divide during the COVID-19 pandemic. PRovoke’s Innovation SABRE Awards recognize industry leaders that demonstrate groundbreaking creativity in digital communications, marketing, and PR. The campaign, evaluated by a jury of nearly 60 leaders from across the PR industry, was selected from more than 700 entries submitted across 60 categories.
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Golden Trumpet - Integrated Marketing Communications
Publicity Club of Chicago
Launch of HeartGuide by OMRON, the first wearable blood pressure monitor.
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Silver Trumpet - Health / Medical Marketing
Publicity Club of Chicago
Launch of HeartGuide by OMRON, the first wearable blood pressure monitor.
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PRWeek Purpose Awards Finalist - Bridging Heart Health Disparities
PRWeek
Campaign for OMRON Healthcare to bridge heart health disparities in under-resourced communities.
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Gold SABRE Award - Medical Technology Campaign of the Year
PRovoke Media (formerly The Holmes Report)
Launch of HeartGuide, the first wearable blood pressure monitor. (OMRON Healthcare)
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Silver Stevie Award - Health & Pharmaceuticals - Product
American Business Awards
Launch of HeartGuide, the first wearable blood pressure monitor. (OMRON Healthcare)
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Lifetime Achievement Award - DePaul University Marketing
DePaul University Marketing Department
The DePaul Marketing Lifetime Achievement Award recognizes extraordinary individual contributions to the Marketing Department, students, and curriculum and to the overall DePaul University community.
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Gold SABRE Finalist - Medical Technology Campaign of the Year
The Holmes Report
Redefining the Blood Pressure Monitor Experience (Omron Healthcare)
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Gold SABRE Award - Medical Technology Campaign of the Year
The Holmes Report
Evolving a Company's Heart Health Mission (Omron Healthcare)
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Gold Stevie Award - Technology PR Campaign of the Year
American Business Awards
Ushering in the New Era of Digital Era for Public Libraries (hoopla digital)
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Bronze Stevie Award - Healthcare Communications
American Business Awards
Evolving a Brand's Heart Health Mission (Omron Healthcare)
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The SAMY Awards - Best in Show
Utah Business Magazine
Superior Achievement in Marketing (XanGo.TV + XanGo Social Media Marketing)
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The SAMY Awards - Best in Social Media Marketing
Utah Business Magazine
Recognizing Excellence in Social Media Marketing (XanGo.TV)
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WFDSA Marketing Pioneers
World Federation of Direct Sales Associations
Recognizing Breakthrough Firsts in Social Media Marketing (XanGo.TV) and Brand Building (XanGo RSL Jersey sponsorship).
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Clear Choice Awards - Product Packaging Design
Glass Packaging Institute
Award for creating brand identity and marketplace leadership with a contemporary, custom bottle design (XanGo Juice new bottle)
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DSA Awards - Product Marketing
Direct Sales Association
Recognizing Outstanding Achievement in Product Marketing (XanGo Juice)
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Golden Trumpet - Brand Marketing
Publicity Club of Chicago (PCC)
Building the Pycnogenol Brand (Pycnogenol)
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HIFF Jury Prize - Best Film
Hawaii International Film Festival
Jury Prize Best Feature Film (Design)
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AIFF Audience Award - Feature Film
Athens (Greece) International Film Festival
Audience Award for Feature Film (Design)
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MFF Audience Award - Documentary
Maryland Film Festival
Audience Award for Documentary Feature (The 95th)
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Official Selection - Sundance Film Festival
Sundance Film Festival
Official Selection (Design)
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Silver Trumpet - Government Affairs
Publicity Club of Chicago (PCC)
Generating Good Power Plant Vibes (CMS Energy)
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Golden Trumpet - Government Affairs
Publicity Club of Chicago (PCC)
How Banks Gained Insurance Selling Powers (Illinois Bankers Association)
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Golden Trumpet - Public Affairs
Publicity Club of Chicago (PCC)
How Pork Feeds Agriculture in Illinois (Illinois Pork Producers)
Organizations
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Coalition for Health AI (CHAI)
Member
- PresentThe Coalition for Health AI (CHAI™) is a non-profit that provides guidelines for the responsible use of AI in healthcare.
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The Economic Club of Chicago
Member
- PresentECC Ambassador, promote Club events, programs, and benefits. The Economic Club of Chicago fosters meaningful connections among Chicago's leaders to encourage dialogue on important economic and social issues and to cultivate the next generation of civic leadership.
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Association for the Advancement of Artificial Intelligence (AAAI)
Member
Founded in 1979, AAAI is an international, nonprofit, scientific society devoted to promote research in and responsible use of Artificial Intelligence.
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City Club of Chicago
Member
The City Club of Chicago is a non-profit, non-partisan organization whose members include prominent business, civic and government leaders in Chicago. The organization attracts those interested in civic responsibility, public issues, open political debate and networking opportunities. Founded in 1903, it is the longest-running civic forum in Chicago.
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Natural Products Association
Member
The Natural Products Association (formerly the NNFA, or the National Nutritional Foods Association) is the largest and oldest nonprofit organization representing the interests of manufacturers and retailers of the natural products industry, which includes organic and health foods, dietary supplements, natural ingredient cosmetics, and other similar products.
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SAG-AFTRA
Member
Joined SAG-AFTRA as a professional actor in film, television, commercials, and corporate videos (industrials). Union members are the faces and voices that entertain and inform America and the world. With national offices in Los Angeles and New York, and local offices nationwide, SAG-AFTRA members work together to secure the strongest protections for media artists into the 21st century and beyond.
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Sundance Institute
Member
The Sundance Institute a non-profit organization committed to the growth of independent filmmakers, theatre artists and composers from all over the world. At the core of the programs is the goal to introduce audiences to the artists' new work, aided by the Institute's Labs, granting and mentorship programs that take place throughout the year in the U.S. and internationally.
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The Alliance for Artificial Intelligence in Healthcare (AAIH)
Member
The AAIH is a global advocacy organization to enable the advancement and use of Artificial Intelligence in healthcare.
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The Creative Coalition
Member
The Creative Coalition is the premier nonprofit, nonpartisan social and political advocacy organization of the entertainment industry. TCC educates and mobilizes leaders in the arts community on issues of public importance, specifically in the areas of First Amendment rights, arts advocacy and public education.
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United Food and Commercial Workers International Union
Former Member
Worked my way through college as a grocery worker (Stock, Produce, Deli) and a member of the UFCW. The union is affiliated with the Canadian Labour Congress (CLC), the AFL–CIO, UNI Global Union and the IUF.
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