Greater Cleveland
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Leadership-driven — more Yoda than Luke | Retail & Distribution Growth Strategist |…

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  • The Adcom Group

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Volunteer Experience

Courses

  • GOLDMAN SACHS 10K SMALL BUSINESS

    COHORT 6

Projects

Honors & Awards

  • Crain's Cleveland Notable E entrepreneurs 2021

    Crain's Cleveland

    Randy Golenberg founded Spark Your Brand after Gibson-Homans Co., the family business that specialized in home improvement products he had been part of for 14 years, was sold.
    Unsure what to do, Golenberg found himself peppered with calls from those he had met asking whether he could help with merchandising, packaging and branding. That eventually led him to start Spark Your Brand, an agency focused on digital, merchandising and retail/distribution sales strategies as well as creative…

    Randy Golenberg founded Spark Your Brand after Gibson-Homans Co., the family business that specialized in home improvement products he had been part of for 14 years, was sold.
    Unsure what to do, Golenberg found himself peppered with calls from those he had met asking whether he could help with merchandising, packaging and branding. That eventually led him to start Spark Your Brand, an agency focused on digital, merchandising and retail/distribution sales strategies as well as creative branding. ne emphasis of Spark Your Brand is helping businesses that sell through retail and distribution-wholesale channels. Among the businesses are those in plumbing, electrical, building materials, housewares and hardware, as well as companies that have product on the shelf for retail and wholesale.

    Spark Your Brand calls itself “weird,” meaning atypical. “We want people that think like the customer,” Golenberg said on “The Brand Licensing Podcast” in July 2020. “We want to say yes before no. We want people that are interested in not the most interesting things, that ask lots of questions. And then, just be friendly.” Golenberg regularly walks through major retailers to see how products are branded and presented. He exercises daily, and when the pandemic hit, he committed to starting every day with a four-mile run.

  • Successful Branding & Strategy

    Brand Institute


    WE ARE A STRATEGIC BRAND STUDIO
    obsessed with creative solutions.

    DELIVERING BRANDS WITH A PURPOSE

    A Team Who Delivers
    Brands With A Purpose


    Team
    POWERFUL ENOUGH TO DELIVER
    Small enough to care

  • 2016 Telly Award Winner For Best Product Video

    Telly Award

    37th Annual Telly Awards- Award Winner For Best Product Video

  • Hardware Show 2015 POP & Merchandise Showcase

    NHS

    The National Hardware Show. Recognition of Merchandise, Point of Purchase, Package and Industrial Design Achievment

  • 2014 National Retail Hardware Assoc Merchandising & Packaging Award

    NRHA-National Retail Hardware Association

    Outstanding development & design of merchandising and packaging- Leader in the industry with immediate development & design outreach.

  • Bringing Digital together with company branding

    Webworld

    The Digital Experience!!

  • Understanding the in-store shopping experience

    Shopping Today

    Relating POP and Merchandising to in-store shopping models!!

  • Channels Best Merchandising & Point of Purchase Design and Execution

    DIY Retailing

    In store execution at Retail & Distribution

  • How to wrap your arms around a Line Review at Retail!!

    Home Channel

    The Perfect Line Review!!

  • The importance of Education in-store with Merchandising, POP & Dispalys!

    Building Materials

    How to capture the experience with in-store education.

  • Promotional Side Stacks!

    Point of Purchase

    Development and Design of Displays!

  • Hammer Award for Package Design & Development

    Consumer Package Goods

    How to inspire product off shelf with Packaging!!

Languages

  • Hebrew

    -

  • English

    Full professional proficiency

Organizations

  • Association for Retail Environments

    -

    - Present

  • entrepreneurial organization-EO

    Chapter Member

    - Present

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