Sara Nickleberry

Creation of marketing and social media strategies for various Ford Fund programs and initiatives including:
Ford Freedom Award
HBCYou
HERImpact
Ford Freedom Unsung
Men of Courage
Ford 1st Gen
Ford Blue Oval Scholars - Detroit
FGB.Life

Live Social Media Marketing coverage of the Michigan Black Chamber of Commerce Sankofa Awards. Providing photos, video, quotes and highlights across social platforms. Coverage included VIP Reception, Gala & Awards, and Afterglow.

Detroit Marketing Team Lead: creating strategy, copy and performing community management duties across Facebook, Twitter, Instagram and Snapchat.
Ford Motor Company and the Charles H. Wright Museum of African American History's 18th Annual Ford Freedom Awards, honoring Men of Courage.
Over 1,500 VIPs, celebrities and individuals will come together at the Awards Ceremony to pay tribute and honor African American men! It will be the largest major awards show to exclusively celebrate the… Show more

Detroit Marketing Team Lead: creating strategy, copy and performing community management duties across Facebook, Twitter, Instagram and Snapchat.
Ford Motor Company and the Charles H. Wright Museum of African American History's 18th Annual Ford Freedom Awards, honoring Men of Courage.
Over 1,500 VIPs, celebrities and individuals will come together at the Awards Ceremony to pay tribute and honor African American men! It will be the largest major awards show to exclusively celebrate the successes and contributions of African American men in the country.
Show less

Provided Community Management services and writing for Facebook, Instagram and Twitter.
"Detroit Entrepreneur Week presented by Comcast Business, is dedicated to bringing together entrepreneurs, influencers, industry-experts and thought leaders under a “big tent” of remarkable collaboration and engagement.
It is the mission of Detroit Entrepreneur Week to provide an open space for all who are passionate about entrepreneurship as a means of unleashing innovation and spurring economic… Show more

Provided Community Management services and writing for Facebook, Instagram and Twitter.
"Detroit Entrepreneur Week presented by Comcast Business, is dedicated to bringing together entrepreneurs, influencers, industry-experts and thought leaders under a “big tent” of remarkable collaboration and engagement.
It is the mission of Detroit Entrepreneur Week to provide an open space for all who are passionate about entrepreneurship as a means of unleashing innovation and spurring economic growth in Detroit neighborhoods.
It is a week long celebration, from May 2nd - May 7th, that honors the contributions made by small businesses to Detroit’s local economy and recognizes the important role played by government agencies, non-profits and community organizations coming together to support the growth of entrepreneurs and small businesses in Detroit, especially in the neighborhoods." Show less

Social media marketing content writing, promotion, content calendar and live social media services for the Ford Freedom Award event. Under the theme Celebrating Technopreneurs: Builders of the Innovation Economy, Ford and the Charles H. Wright Museum of African American History salute the achievements of three entrepreneurs who used technology to affect change: Ford Freedom Honoree Elijah McCoy, inventor; Ford Freedom Award Scholar, Laura Weidman Powers, founder of CODE2040; and special Legacy… Show more

Social media marketing content writing, promotion, content calendar and live social media services for the Ford Freedom Award event. Under the theme Celebrating Technopreneurs: Builders of the Innovation Economy, Ford and the Charles H. Wright Museum of African American History salute the achievements of three entrepreneurs who used technology to affect change: Ford Freedom Honoree Elijah McCoy, inventor; Ford Freedom Award Scholar, Laura Weidman Powers, founder of CODE2040; and special Legacy Award recipients Mitch Kapor, Lotus 1-2-3 developer, and his wife, Freada Kapor Klein, entrepreneur and social activist. Show less

We, even as a collective, are merely a small part of the coming storm. But we know we are on the side of right. And we look forward to the opportunity, nay the necessity, to take back social media.

From what and whom are we taking it back?

From industry “experts” intent on telling you how to succeed, though they don’t heed their own advice. From businesses bombarding their target audience with hard sell promotions. From those who don’t understand the value of the “share”. From… Show more

We, even as a collective, are merely a small part of the coming storm. But we know we are on the side of right. And we look forward to the opportunity, nay the necessity, to take back social media.

From what and whom are we taking it back?

From industry “experts” intent on telling you how to succeed, though they don’t heed their own advice. From businesses bombarding their target audience with hard sell promotions. From those who don’t understand the value of the “share”. From individuals and industries that believe relationships can be purchased. From the uninformed who believe social business is a fad. From the uninitiated who think social business is a “when I have time” task. Show less

Creation and implementation of social media marketing campaigns for each phase of the Elite 40 under 40 program. Oakland County Executive’s Elite 40 Under Forty program is the region's leading award program that spotlights the top business and non-profit leaders under the age of forty who excel in their industry and show dynamic leadership.

We, even as a collective, are merely a small part of the coming storm. But we know we are on the side of right. And we look forward to the opportunity, nay the necessity, to take back social media.

From what and whom are we taking it back?

From industry “experts” intent on telling you how to succeed, though they don’t heed their own advice. From businesses bombarding their target audience with hard sell promotions. From those who don’t understand the value of the “share”. From… Show more

We, even as a collective, are merely a small part of the coming storm. But we know we are on the side of right. And we look forward to the opportunity, nay the necessity, to take back social media.

From what and whom are we taking it back?

From industry “experts” intent on telling you how to succeed, though they don’t heed their own advice. From businesses bombarding their target audience with hard sell promotions. From those who don’t understand the value of the “share”. From individuals and industries that believe relationships can be purchased. From the uninformed who believe social business is a fad. From the uninitiated who think social business is a “when I have time” task. Show less

Creation and implementation of the social media strategy for a successful social media campaign to promote and create awareness of INNO-VENTION, a Medical Main Street initiative of L. Brooks Patterson, Oakland County Executive.

Creation and implementation of the social media strategy for a successful social media campaign to promote and drive ticket sales for the Ultimate Homearama presented by HBA of Southeastern Michigan.