Remote work builds experienced teams, but not great salespeople

This title was summarized by AI from the post below.

Remote work can build experienced sales teams. I'm far less convinced it builds great salespeople. If all you're doing is hiring experienced Account Executives with 15 or 20 years behind them and a well-established network, they'll probably do just fine working from home. But that's not the business we're in. We're in the business of developing people, and that's much harder to do remotely. One of the biggest advantages of an office has nothing to do with scheduled meetings. It's what I call the "office radio". You're sitting at your desk, getting on with your work, while around you someone in Finance is chasing an overdue invoice, a colleague is handling a difficult objection, an SDR is asking for advice, and a manager is coaching someone through a live call. None of those conversations are directed at you, but your brain is listening anyway. You absorb ideas, language and judgement without even realising it. That's how I have leant. One coaching conversation helps one rep directly, but everyone within earshot picks something up. You simply can't recreate that from a Teams or Zoom call. The same is true away from the desk. Waiting for a coffee. Walking back from a meeting. Catching someone for five minutes after a call. Those moments are where colleagues become teammates, and teammates build trust. I'm not against remote work. Quite the opposite. If you've consistently performed and proven yourself, you've earned the flexibility to work wherever you're most effective. But if your goal is to develop the next generation of salespeople, don't underestimate the value of putting them in the same room. Because the best lessons are often the ones nobody planned to teach...

  • No alternative text description for this image

There is a lot wrong with this: "We're in the business of developing people, and that's much harder to do remotely." No it isn't. It is different to do it remotely. Difference <> Harder but that isn't the biggest mistake in this post. This is: "You're sitting at your desk, getting on with your work, while around you someone in Finance is chasing an overdue invoice, a colleague is handling a difficult objection, an SDR is asking for advice, and a manager is coaching someone through a live call. None of those conversations are directed at you, but your brain is listening anyway. You absorb ideas, language and judgement without even realising it." You have destroyed your productivity. If that information is relevant, call a meeting and get on zoom. Otherwise, put in the headphones and get to work.

Okay, the office radio part got me. 🙂 That ambient learning is real, and I won't pretend otherwise. But... we scaled SmartBug from 26 to 300 fully remote, and here's what I learned: the radio doesn't come free anymore. You have to build the station. Coaching moved from someone's desk into channels the whole team could read ... Call reviews became open invitations instead of closed-door sessions ... Most remote teams skip that deliberate work, and then remote takes the blame. 🫤 For a develop-people business like yours, I'd flip your closing line just a little: the best lessons nobody planned to teach can still happen, when the coaching happens out loud.

Reminds me of my SDR days when listening to others pitching really helped improve my own pitch

It's not hard to do. You've just never figured it out.

Your "office radio" theory has totally changed my POV on in-office work. I am def a pro-remote-lifer, but def see the value in building up sales ppl in-office. (Esp @ memoryBlue - you can FEEL the collaborative vibe when you walk in the door at any of our offices)

Agreed! Being with people is one of the biggest ways I have been able to grow momentum and collaborate here. Its a game changer. I'm excited for more flexibility later on, but right now this structure and support is so needed.

You are absolutely spot on Aurelien Mottier I have been working remotely since 2019 as a Recruiter, love meeting people on video all day long, however I miss the commerotory and a quick chat over coffee, or lunch with a colleague. Working at a startup in the trenches early on dialing for dollars as a BDR it was so fun having people stand up and clap when you got a lead, of course, I am a loud talker, so have had a few pencils tossed at me to shut up, I miss that! 😃

I love the flexibility of remote work, but the buzz of the office twice a week just hits a little different.

💯 % Aurelien Mottier . You can organise all of the structured training sessions you like. They’ll only go so far in terms of taking care of the conscious learning. However there is still an unspoken knowledge gap for those early in their journey. In a world of skill & will, where so many positive habits and muscle memories are built, the ability to be a sponge, and subconsciously learn from more experienced peers is priceless. My 2 cents Ray!

I think this applies beyond sales Aurelien. The moments that shape judgment are often the unplanned ones, where you see how someone handles ambiguity or a tough conversation in real time.

See more comments

To view or add a comment, sign in

Explore content categories