So many companies are working to reduce barriers to entry and solve for the "speed of marketing" and I love it. These tools are so important for small and mid-sized challenger brands and help them to better compete against larger legacy competitors. Onfire AI and a number of other companies trying to reduce the friction of outbound GTM and harmonize account intelligence all in one place. Station is aggregating the mid and long tail of podcasts inventory and making the buying and measuring of podcasts easier and more accessible to small, growing brands. They are also helping creators better monetize their content. Paramount+ rolling out video creation tools into their ads manager, making video ad creation less of a barrier to small growing brands. Demo link is in the comments.
How companies are making marketing easier for small brands
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