“We had a bounce-back rate of almost 50%…” “They couldn't find 85% of [the contacts]...” “I’m feeding THEM contacts they don't already have!” ”They don’t have this type of information…” ZoomInfo for 1/2 the price is a VERY attractive offer… but don’t be fooled. Over the years, THOUSANDS of our customers have tried a cheaper alternative and then came BACK. We've invested 100s of millions of dollars into data accuracy and coverage. It's VERY hard to build data great B2B teams can run on. Of course, data will never be perfect, but we'll never stop working to stay the Undisputed Highest Quality B2B Data Provider in the World. If this sounds familiar, I'd love to bring you back to ZoomInfo - no judgment or questions asked. Slide into my DMs!
Cheaper data is only cheaper until you factor in the cost of burned domains and frustrated AEs.
👑 AGE OF PRECISION 🔍 OBSERVED 🧩 CONNECTION When data improves, what decision changes first?
A certain very talented sales persons in an office in Vancouver put it this way: you already agreed our data is better, and I’m sure you wouldn’t argue if I said you are an exceptional sales person. So, with all this extra data you’ll have, and your already admitted amazing sales skills, it seems obvious the extra cost is trivial to the extra revenue. Maybe the problem is the math…or something else? If it’s that, I can help you add. Allegedly. Maybe not the best delivery, but still 💯 true - better data is almost always by worth it. (Or, maybe some upskilling…)
Good data isn't expensive. Bad data is. You just end up paying for it in missed opportunities instead of software fees.
This maps perfectly to any infrastructure layer, low-quality inputs don’t stay isolated, they create debugging time, failed workflows, and hidden costs downstream
Data quality is one of those things people truly appreciate only after experiencing the cost of poor data. Consistently investing in accuracy is what builds long-term trust. Henry; We feature accomplished professionals at Executives Diary Magazine, and I believe your insights and experiences would make an excellent addition. Let’s connect!
Henry provides elite aura maxxing!
Investing in massive datasets is a strategic win, but the ROI hits a ceiling if the CAC payback period stays stagnant. By mapping agentic workflows over those existing data layers, you can accelerate the time-to-value for every lead. Great data is the key. Keep building