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🚨Anyone looking for a Brooklyn sales rep?🚨 I’m helping an experienced Brooklyn based sales rep looking for a distributor sales role. If you know…
🚨Anyone looking for a Brooklyn sales rep?🚨 I’m helping an experienced Brooklyn based sales rep looking for a distributor sales role. If you know…
Liked by Mike Arresta
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This explosion of AI is the precursor to the explosion of analog. People are going to really want to go to a physical, brick-and-mortar store. Here…
This explosion of AI is the precursor to the explosion of analog. People are going to really want to go to a physical, brick-and-mortar store. Here…
Liked by Mike Arresta
Experience & Education
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Impact Business Development Consulting LLC
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CPR, AED and First Aid Certification Course
National Heath Care Provider Solutions
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Volunteer Experience
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CPR, first aid and emergency cardiovascular care (ECC) training and education - French Red Cross
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Digital Marketing
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Executive Leadership
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New York Cares
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Spanish Classes
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FACE - Executive Training Program for French Startups in the US
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English
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French
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German
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Spanish
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Italian
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Join now to viewMore activity by Mike
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We’re growing — and we’re looking for great people to grow with us. With new Uncle Giuseppe’s locations on the way and our existing stores…
We’re growing — and we’re looking for great people to grow with us. With new Uncle Giuseppe’s locations on the way and our existing stores…
Liked by Mike Arresta
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We applied to Target's Accelerator three times before we were accepted. As an emerging brand, rejection has been more common than acceptance. But…
We applied to Target's Accelerator three times before we were accepted. As an emerging brand, rejection has been more common than acceptance. But…
Liked by Mike Arresta
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A stroll down memory lane today. I opened my old salesman’s briefcase, and it brought back so many memories of the hard work it took to launch our…
A stroll down memory lane today. I opened my old salesman’s briefcase, and it brought back so many memories of the hard work it took to launch our…
Liked by Mike Arresta
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NEW RECORD: 1,500 people have already signed up for tomorrow's webinar! 🤯 Tomorrow, Lex Evan® of LEXINGTON BAKES will show us exactly how he's…
NEW RECORD: 1,500 people have already signed up for tomorrow's webinar! 🤯 Tomorrow, Lex Evan® of LEXINGTON BAKES will show us exactly how he's…
Liked by Mike Arresta
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Made the viral s’mores dates using French Squirrel date peanut butter! Nostalgic sweet treat but upgraded 🥜 so good!!
Made the viral s’mores dates using French Squirrel date peanut butter! Nostalgic sweet treat but upgraded 🥜 so good!!
Liked by Mike Arresta
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A leader is forged like bread: through patience, fire, and consistency.
A leader is forged like bread: through patience, fire, and consistency.
Liked by Mike Arresta
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What a whirlwind time in NYC for the Specialty Food Association Summer Fancy Food Show! 🗽✨ I’ve attended the show 2 times in the past as a visitor,…
What a whirlwind time in NYC for the Specialty Food Association Summer Fancy Food Show! 🗽✨ I’ve attended the show 2 times in the past as a visitor,…
Liked by Mike Arresta
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Luxury grocery is red hot. Today at the Summer #FancyFoodShow, four top retailers Butterfield Market (Sara McMonigle), Murray's Cheese (Elizabeth…
Luxury grocery is red hot. Today at the Summer #FancyFoodShow, four top retailers Butterfield Market (Sara McMonigle), Murray's Cheese (Elizabeth…
Liked by Mike Arresta
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Chunk Foods in action at Whole Foods,Key Food,Matter Of Health & Union Market. As a brand it’s important to check your product on the shelf. What you…
Chunk Foods in action at Whole Foods,Key Food,Matter Of Health & Union Market. As a brand it’s important to check your product on the shelf. What you…
Liked by Mike Arresta
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Did you know our last name isn't Zaro? Well, it wasn't always.. Our great-grandfather Joseph Zarobchik, sailed to Ellis Island in 1927, leaving…
Did you know our last name isn't Zaro? Well, it wasn't always.. Our great-grandfather Joseph Zarobchik, sailed to Ellis Island in 1927, leaving…
Liked by Mike Arresta
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$72k Whole Foods meeting lost bc her operations manager told her to do this... Mind you, this person had: ❌ Never been in a retail buyer meeting ❌…
$72k Whole Foods meeting lost bc her operations manager told her to do this... Mind you, this person had: ❌ Never been in a retail buyer meeting ❌…
Liked by Mike Arresta
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In premium hospitality, differentiation often comes down to the smallest details. Dakry Pomegranate Balsamic Pearls offer chefs, luxury hospitality…
In premium hospitality, differentiation often comes down to the smallest details. Dakry Pomegranate Balsamic Pearls offer chefs, luxury hospitality…
Liked by Mike Arresta
Other similar profiles
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Matteo Cecchetto
I reworked a few thoughts I had a added some stuff : A.I. can revolutionize inventory management or be used for Predictive Analytics and Demand Forecasting OR to provide personalized product recommendations to customers based on their past purchases, preferences, and browsing behavior. What about leverage A.I.-enabled image recognition technology to analyze labels and packaging designs of wine and spirits products? This can help identify counterfeit products, ensure authenticity, and verify compliance with labeling regulations. My favorite? Sentiment Analysis and Social Listening (I am still trying to get my head around this )
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David Wolin
Why Marketing AVAs in New Jersey Reveals a Bigger Problem for the U.S. Wine Industry Having recently served as Chair of the New Jersey wine industry association, I follow the industry’s marketing very closely. In recent weeks, I’ve noted recent emphasis on promoting the state’s four AVAs (American Viticultural Areas), featured prominently in both print and social media campaigns. For context: an AVA is a federally designated grape-growing region defined by specific geographic or climatic features. There are more than 270 AVAs across the U.S., from Napa Valley to small, lesser-known areas in emerging wine states. And let’s be honest: if you can identify more than ten of them, you’re likely a wine writer — or a Jeopardy champion. 🎯 On paper, promoting AVAs seems like a smart move — they carry legitimacy, signal terroir, and align with how the global wine trade talks about place. But here’s the reality: outside of AVAs like Napa and Willamette, AVAs don’t mean much to consumers. And marketing them in New Jersey points to a bigger problem across the U.S. wine industry: too often, we’re telling stories consumers don’t care about. The New Jersey case study: 🍇 No recognition. “Outer Coastal Plain” or “Warren Hills” don’t resonate with visitors. What they connect with is Hunterdon wineries, Central Jersey wine weekends, or simply New Jersey wine. 🗺️ Confusing geography. The largest wineries in Hunterdon County, including Old York Cellars, sit just outside the Central Delaware Valley AVA, which awkwardly extends across the Delaware River into Pennsylvania. That’s hardly a clean marketing story. 🚚 Mismatch with production reality. Many wineries source grapes from growers outside their AVA or even outside their state. Old York Cellars, for example, leases a portion of a vineyard in the Outer Coastal Plain AVA. The overwhelming majority of guests don’t care about the technical boundary. They care about the wine, the food, the music, and the overall experience. 📉 Increasing irrelevance. In 15 years of running Old York Cellars, I’ve encountered virtually no consumer interest in New Jersey’s AVAs. Millennials and Gen Z, in particular, aren’t looking for AVAs on a label. They’re looking for authenticity, fun, and shareable experiences. This isn’t just about New Jersey. Across the country, some smaller wine regions are leaning on AVAs to give themselves credibility. But when AVAs are put front and center in consumer marketing, it doubles down on a story only the trade cares about — while younger audiences tune out. 👉 AVAs have their place in trade conversations and on labels. ❌ But they’re not what will bring the next generation of drinkers to tasting rooms. If the U.S. wine industry wants to grow, the story has to be simpler, prouder, and more relatable: 🍷 Drink Local Wine. 📍 Discover [State/Region] Wine Country. ✨ Make the Experience the Brand. At the end of the day, AVAs don’t sell the story — experiences do.
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