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Engineering and product leadership for widely recognized consumer hardware and user…
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Steven Heintz shared thisCongrats Eran, Daniel, plus the entire cast and crew! Honored to play a small role as one of the executive producers in a journey that started many years ago. From Eran’s summary: If you’re intrigued by tech innovation like A.I. and augmented reality, but also terrified of what the future might hold - grab some popcorn and check out the film this weekend!Steven Heintz shared thisAlmost 4 years ago, Daniel Lazo and I launched our Kickstarter campaign in order to fund our first feature film called Sight Extended. It's been a long and difficult journey, but I'm so proud to see our indie film finally being released to the world today. This is an amazing achievement! I want to thank everyone who helped us make this vision into reality - all our amazing producers, the cast and crew and our backers ❤️ I think the tech industry has a profound effect on our lives. It is evolving in such fast pace, especially the development of A.I. and we're not really stopping to think about the implications. I think it's important to ask questions, specially since we are heading towards a very dystopian future. The new Apple headset announcement just makes this point more relevant then ever and the timing for our film release could not be more perfect. So if you're intrigued by tech innovation like A.I. and augmented reality, but also terrified with what the future might hold, you should definitely check our film. Sight Extended is now available for streaming at: Amazon, Itunes, Youtube, Vudu, Redbox and more... #future #film #augmentedreality #ai #mixedreality #metaverse #virtualreality #applevisionpro
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Steven Heintz liked thisSteven Heintz liked thisI'm excited to share that I've joined Fellow Products as VP of Operations and Quality. What drew me in was the culture as much as the products: a team that still designs and builds with the same hands-on, human-centered obsession it had on day one. That spirit runs straight from the top as our founder is still deeply involved in every product that goes out the door, and it shows in how the whole company operates. I'm looking forward to helping scale that same standard of craft and quality across our operations, without losing what makes Fellow, Fellow. Grateful for the opportunity and excited for what's ahead. More soon. #NewRole #Fellow #Coffee
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Steven Heintz liked thisSteven Heintz liked thisThe Next Chapter: Earlier this year, I made the decision that 2026 would mark a major life transition for me and my family. This week, that decision becomes official as I retire from Meta, bringing to a close more than three decades in leadership roles helping build and lead planning and operations organizations at some of the world's most iconic companies. As I look back, I'm proud of the work—but even more grateful for the people! I've had the privilege of working alongside extraordinary teammates, partners, and leaders who challenged me, trusted me, inspired me, and, in many cases, became lifelong friends. Every success I've been fortunate enough to be part of was the result of talented people working together toward something bigger than themselves. My five years at Meta were a fitting final chapter to this phase of life. We solved hard problems, built exceptional teams, navigated constant change, and delivered meaningful outcomes. To everyone I had the opportunity to work with—Thank You! You made these years some of the most rewarding of my career. While this chapter has come to a close, it doesn't feel like an ending. It feels very much like a new beginning. Over the next few months, I'll spend time with family and friends, travel a bit, continue investing in my health, and reflect on how I want to spend what I like to think of as my "third third." This fall, I'll share a little more about what that next chapter looks like and the opportunities I'm excited to pursue. Until then... Good Thoughts | Good Words | Good Intent
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Steven Heintz liked thisSteven Heintz liked thisWe have the facilities. We have the ambition. Developing our people to match is how US manufacturing wins. 🇺🇸 More on that below.The Skills Gap Won't Close Itself, So Let's Send Our Talent to the Best in the WorldThe Skills Gap Won't Close Itself, So Let's Send Our Talent to the Best in the World
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Steven Heintz liked thisThis week I close out my 15-year journey as the Sonos home theater product manager. My career arc (🙃) with Sonos has been profoundly inspiring, challenging, empowering, humbling and just plain fun. Thank you to the hundreds of exceptionally creative engineers, designers, planners, researchers and marketers I’ve been lucky to collaborate with over the years. We built something truly remarkable that transformed one of the largest consumer electronics categories and earned Sonos a commanding leadership position for the past decade despite facing off against massive TV manufacturing corporations, treasured audio brands, and the largest titans in Tech. I can’t wait to work side by side with many of you again in the next chapter of my career. Thank you to the tens of millions of people around the globe who listen to and love Sonos home theater products. I don’t take for granted the invisible impact I and the Sonos team get to make in your home every day. I’m honored to hear the stadium roar in the World Cup match is more intense. The reality TV you’re unapologetically binging is clearly more sassy. The impromptu dance party with the kids in the living room is more energized. The swelling soundtrack against the final boss is more epic. I wish you countless more hours of sonic bliss. ✌️
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Steven Heintz liked thisVery excited to have been invited to deliver the keynote address at PCB West 2026. I’ll be talking about Itera’s ‘fluid’ circuit board, how it will shape the future of hardware verification, and what it means for engineers across the board, from students to seasoned pros. Save the date: September 30th. See you there!Steven Heintz liked thisPCB West Keynote: It's Time to Retire the Respin PEACHTREE CITY, GA – JULY 6, 2026 – The PCEA-Printed Circuit Engineering Association today announced that AJ Cooper, CEO and cofounder of Itera, will keynote PCB West 2026. His keynote, “It's Time to Retire the Respin,” takes place Sept. 30 from 11 a.m. to 12 p.m. at the Santa Clara Convention Center in Santa Clara, CA. Itera, a new deep tech startup, has developed the world’s first “fluid” circuit board, which can rewire itself in real time. Built upon an electrowetting platform, the system replaces copper traces with reconfigurable liquid metal interconnects embedded in glass. When the design is updated digitally, the system reroutes the liquid metal traces to match the new design. The company says that this technology can make hardware iteration 1,000 times faster than the traditional PCB design process. In his keynote, Cooper will discuss fluid PCB technology, its potential for accelerating development of AI infrastructure, and why he believes that hardware updates will eventually be as simple as a software update – triggered with the push of a button. Cooper served as director of hardware engineering for Lyft and head of electrical engineering for Uber, as well as a director of engineering at Flex. He holds a Ph.D. and an M.S.E.E., both from the University of Virginia. "AJ Cooper has a deep understanding of the fabrication and assembly issues designers face in trying to realize their novel ideas,” said Mike Buetow, president, PCEA. “Itera has developed a unique process for overcoming the up-to-now inherent obstacle that affects every designer and design engineer: in getting a printed circuit board design from a drawing board to a working prototype.” PCB West will be held Sept. 29 – Oct. 2 at the Santa Clara Convention Center in Santa Clara, CA. The event includes a one-day exhibition on Sept. 30.
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Steven Heintz liked thisSteven Heintz liked thisHappy 250th Birthday, America. Today we celebrate the independence, ambition, and resilience that have defined this country for two and a half centuries. At SiFly, we are proud to be building the next generation of American aerial robotics, designed to support critical missions across public safety, infrastructure, defense, agriculture, and beyond. Wishing everyone a safe and happy Fourth of July. #IndependenceDay #AmericanInnovation #AerialRobotics #DroneTechnology
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Steven Heintz liked thisSteven Heintz liked thisExcited to share that I've joined Fellow as Chief Product Officer leading Product, Technology, and Operations. Over the past few days, I've had the opportunity to meet an incredibly talented team and experience firsthand the passion, craftsmanship, and customer obsession that define Fellow. What drew me to Fellow was the company's commitment to thoughtful design and the belief that even the simplest daily rituals can become moments of joy. In a world that often moves too fast, there is something powerful about creating products that help people slow down, connect, and savor the experience. I'm thrilled to partner with Jake Miller and the entire Fellow team as we continue shaping the next phase of growth and innovation. As someone who loves building at the intersection of hardware, software, and customer experience, I couldn't be more excited for the journey ahead. The passion, ambition, and creativity I've seen in just the first few days make it clear that this team is just getting started. Looking forward to learning, building, and creating together. Here's to new beginnings, bold ideas, and a little more Everyday Magic. ☕️
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Steven Heintz liked thisSteven Heintz liked thisMajestic Labs ai Labs ranked #1 on Globes' top startups of 2026. We invested early because the problem they're solving is real and underappreciated: the memory wall. Today's GPUs have limited onboard memory, which means running large language models requires buying more and more chips, most of which sit idle, consuming power while waiting for data. It's a structural inefficiency at the heart of AI infrastructure, and it's getting more expensive every year. Ofer Shacham, Shahriar (Sha) Rabii, and Masumi Reynders built Majestic to dismantle that bottleneck. In a world where data centers are hitting energy limits, the efficiency advantage they're building matters enormously. Proud to be part of this from the beginning. Congrats to the Majestic team 👏
Experience & Education
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SiFly
View Steven’s full experience
See their title, tenure and more.
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Volunteer Experience
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Collaborator
30 Weeks
A program to give talented designers the hands-on experience, mentorship, and connection to the communities they need to create products and start companies. Sponsored by Google in partnership with SVA, Parsons, Pratt, and Cooper Union.
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Member
City of San Francisco - Mayor's Advisory Council for Advanced Manufacturing
Economic Empowerment
Participate in quarterly meetings at city hall to advise on policy impacts to physical product manufacturing in the city of San Francisco.
Patents
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Remote control system for connected devices (Assigned to Logitech Europe S.A.)
Issued US US 9239837 B2
See patentSystems and methods utilize a display to provide universal remote control functionality. A menu of options appears on a display of a display device. A user can navigate the various options to control devices that are separate from the display device. The menu may be dynamically configured according to the context in which the display device is being used. The menu may be activated using a remote control device or other device and the menu may include options for controlling one or more devices…
Systems and methods utilize a display to provide universal remote control functionality. A menu of options appears on a display of a display device. A user can navigate the various options to control devices that are separate from the display device. The menu may be dynamically configured according to the context in which the display device is being used. The menu may be activated using a remote control device or other device and the menu may include options for controlling one or more devices that are absent from the remote control device.
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